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...And You Will Know Us by the Trail of Dead - Source Tags & Codes | 2000s Rock Revisited
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...And You Will Know Us by the Trail of Dead - Source Tags & Codes | 2000s Rock Revisited

Loud, Dynamic, and Unforgettable: Discussing the Album That Challenged Indie Rock Norms and Earned Critical Acclaim.

In this special crossover episode, we’re spotlighting Source Tags & Codes (2002)—a dynamic indie rock masterpiece reminiscent of 90s icons like Sonic Youth, Fugazi, and Refused. Combining post-punk energy with orchestral ambition, this album channels the raw emotion and boundary-pushing spirit of the decade’s most innovative bands.

In February 2002, indie rock was buzzing with possibility. Just a year earlier, At The Drive-In had stormed the scene with Relationship of Command, a ferocious blend of post-hardcore and experimental ambition that seemed to crack open a door to a new era of rock. Critics were enthralled, fans were electrified, and the album hinted at a future where boundary-pushing bands could redefine the mainstream.

As the music world watched for what would come next, another band from Texas, …And You Will Know Us By The Trail of Dead, took the stage with their own bold statement. Hailing from Austin, Trail of Dead thrived on chaos, volume, and a take-no-prisoners attitude both on record and on stage. But where At The Drive-In ignited mosh pits, Trail of Dead aimed for something more expansive. In February 2002, they released their major-label debut, Source Tags & Codes, an album so dynamic and audacious that Pitchfork handed it a rare perfect 10. Trail of Dead didn’t just make music—they made noise, drama, and spectacle, packaging chaos with surprising beauty.

From Indie Darlings to Major Label Gamble

For Conrad Keely and Jason Reece, the band’s two core members, this was a make-or-break moment. Their 1999 album, Madonna, had turned heads in the indie world, a Merge Records darling that proved they could do lo-fi anthems with unexpected grandeur. But jumping to Interscope for Source Tags & Codes was risky. Major labels in the early 2000s were chasing hits, not sprawling, genre-defying statements. And yet, Jimmy Iovine—yes, that Jimmy Iovine—believed in them enough to offer a three-album deal.


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A Sound That Defied Categorization

At first glance, everything about Trail of Dead screamed metal: the gothic fonts, apocalyptic album titles, and wild live shows that sometimes descended into guitar-smashing chaos. But Source Tags & Codes is anything but straightforward heavy rock. It’s ambitious, blending 60s garage rock energy, 90s post-punk intensity, and orchestral art-rock flourishes into something distinctly its own. With dual vocalists, layered strings, and shifts from quiet introspection to explosive crescendos, this was a record that dared listeners to keep up.

Take the opener, “It Was There That I Saw You,” which launches the listener into a swirl of distorted guitars and room-shaking drums that manage to feel both cinematic and intimate. Or “Another Morning Stoner,” whose angular riffs and rhythmic complexities would’ve felt at home in the sonic experimentation of bands like At The Drive-In or Sonic Youth. The album’s beauty lies in its unpredictability—every track feels like an odyssey, where the guitars and drums become the hooks, not the choruses.

Ambition and the Cost of Chaos

Still, ambition comes with risks. Trail of Dead’s volatility as a band was already legendary, and it showed in their polarizing public appearances. Just days after Pitchfork’s rave review, Keely gave an interview so drenched in arrogance that it soured some of the early goodwill. Their live shows, chaotic spectacles as they were, leaned more toward cathartic release than precision.

Despite this, the album carved its place in indie lore. But Trail of Dead, as visionary as they were, never became the crossover act Interscope might have hoped for. By the time their contract ended, they returned to indie labels, crafting music that remained true to their uncontainable spirit but largely out of mainstream view.

Why It Still Matters Today

Looking back, Source Tags & Codes feels like both a relic of its time and a timeless statement. Its refusal to fit into a single genre or cater to a singular audience was both its power and its curse. But for those who were there—whether at a live show dodging flying guitar parts or discovering the record in the racks of a dusty record store—it was unforgettable.

Curious what the album really meant to the scene in 2002 and why its legacy remains complicated? Let the full Dig Me Out episode take you down the trail they blazed. What you hear might just reignite your love for the audacity of Trail of Dead.

Songs in this Episode

  • Intro - It Was There That I Saw You

  • 18:09 - Another Morning Stoner

  • 22:09 - How Near How Far

  • 25:23 - Baudelaire

  • 30:34 - Relative Ways

  • Outro - Monsoon


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Dig Me Out
Dig Me Out: 90s Rock
We're digging up lost and forgotten 90s rock albums and artists. Weekly 90s podcast episode, a new music release calendar, 1 min album reviews of 80s, 90s and 00s related artists, and exclusive 80s and 00s album review podcast episodes.